BELFAST PRINT WORKSHOP GALLERY
advertising campaign for “Belfast Print Workshop Gallery”
project at University of Ulster in Belfast
posters: format 57,5 × 85 cm
leaflet: format (unfolded) 39 × 10 cm
The campaign’s target group are people who usually do not visit galleries. In order to attract their attention, they are addressed on their field of interest. Therefore I chose consumption and cheap shopping, because this is important to many people.
On the posters and on the leaflet the barcode image has the function of an eye catcher. By reading on, the audience learns of the open day and of the fact that the entrance to “Belfast Print Workshop Gallery” is always free.
When the leaflet gets unfolded, the barcode grid, where the ink blots are locked up, opens and it seems as if they were streaming out. The idea behind is that in our consumption society there is often not enough space for fantasy – it is trapped somehow. Visiting a gallery can stimulate the neglected imagination – and set it free.